Each to their own, as I've said people are justifying it saying it is ok because they done it to us. Makes us the same level as them that's all. Have a laugh with your mates, take the piss. Don't let them forget, I just find it weird and a bit shit doing it to a random person that's all.
Either way I am sure we are all in agreement that we can all enjoy their downfall together.
When we were in the third tier in the days I used to get the bus home from the pub, in winter I used to wear my City hat for a bit of warmth. Just a plain black hat with the City badge on the front. The amount of shit I got from rags on the way home, in the take away as soon as they spotted the hat was incredible. Bear in mind we were light years away from them then and never looked like matching them but boy did they love to rub it in and dance in glee at how shit we were. Not one of them knew me I was just a bloke on his own going home minding my own business. While I see and understand a bit of what you say they have had it coming they really have.