It is a sad state of affairs that so many people were duped in the debate. They were lied to and they were exploited.
Posters will not remember this i am sure, but before the referendum i posted that holding a referendum on the issue was poor politics. I am not a fan of referendums at all and I feared at the time that many good decent people through no fault of their own would be lied to and duped into believing utter nonsense.
I consider myself fairly well educated and i didn't understand the complexity of the debate, there is no shame in admitting that because I have met very few people who did understand the complexities of the debate. As a result the debate did not become about facts it became about feelings. People grasp feelings better than fact and the likes of Farage exploited people's feelings and it became emotional. A sure fire way to win is convince people that there emotions and feelings are correct and that the facts are wrong. This was not one sided though, the remain side of the debate also employed those tactics and used emotion and feelings but they were hindered because of peoples association with their country rather than a political and economic Union.
It was why I became so disillusioned with the remain camp, they offered status quo feelings rather a vision of what could be achieved and change wins over status quo.
I say this as somebody who once i had become educated enough, although not nearly well enough to vote on the day, became convinced leave was the correct thing to do given my political beliefs. Leave would not have won though based on my political beliefs it had to use the tactics it did to win.