This.
It was, is, and always will be. The mentality of some people here is let's beat our "rivals", Arsenal, Liverpool, United, and so on, to the title. We are way past that point. We win the league on a regular basis, and whether we win it this season or not, everyone in England will still think we are the best team, not Arsenal (we will win, so it won't be an issue anyway). In a way, don't we all laugh at small teams participating in the "We beat Man City Cup", for example, Spurs. Elite teams, the ones among the best in the world, fight for the holy grail of club football, the Champions League trophy, as the main priority. It is every young player's dream on the club level which is why it's Haaland's alarm clock in the morning. The competition might be corrupt, and so is the Premier League, but the Champions League is the most prestigious club competition in the world. Ask any average fan around the world, who is the best team in the world, and they will always pick the Champions League winner. That's why we still lack respect in the eyes of Madrid fans, Bayern fans, Barcelona fans, etc. They don't care about our Premier League success because we are yet to beat them to the CL trophy. That's why Pep feels his time here won't be fully successful until he wins it, probably more than once too.