The club, players and fans have been vilified by the media since the takeover. It has been relentless and has got more aggressive, spiteful and at times evil as it has gone on. From the way it looks, the club haven't lifted a finger in a concerted effort to try and stop it or at least tone it down. They have lost complete control of the narrative. As DD has stated, the normal football fan now firmly believes we are a dirty oil money-funded club, that are serial cheats and has no fans, and the fans we do have are plastics. This in my opinion is the one area where the club have seriously fucked up and it's way too late to try and change it now. United and Liverpool have numerous paid client journalists and media shills, constantly pumping out positive articles about them, literally on a daily basis, and it works. Why didn't we, or don't we do the same? We have so much going for us as a club and a team it is frightening, but hardly any of it is ever mentioned or sees the light of day. A decent, switched-on PR company could / would have a field day. But instead, all we get is radio silence and hate continues to be relentlessly pumped out and ramped up. Yes, we have won on the field, that is without a doubt. But our achievements, reputation and legacy have been shredded beyond repair, and it's criminal that the club have been totally passive for over a decade and allowed it to happen. All we have is a few hardcore fans, like Stefan, Rabin, Jay and Prestwich Blue who are prepared to put their heads above the parapet in an effort to stem the tide. Not good enough. Absolutely nowhere near good enough from the club. After the CAS victory, we should have come out all guns blazing and put a stop to it. We didn't, and history has a habit of repeating itself if allowed, and here we are again. You reap what you sow, and the prolonged media hate campaign is the harvest of our total lack of effort of doing the square root of fuck all to stop it.
