Am I the only one who couldn't care less about this? It's just a badge.
Would the world stop turning if we didn't have one at all? Will it improve Bony's finishing, cure Aguero's hamstring problems or turn Kolarov into a defender who can actually defend? We'll no doubt end up with something that might have some local theme somewhere but is essentially a bland, corporate logo that can be reproduced wherever we have a presence - New York, Melbourne, Yokohama, Outer Mongolia, Timbuktu - at the expense of our Manchester roots.
But that's OK because we've been "consulted" about the elements we would like to see, which is fine as long as that exercise comes up with the answer they've almost certainly already decided on.