2009/10s top and shorts + 2010/11s socks.The word 'brand' is bandied around a lot these day, but I prefer to think of our club colours as our identity. To me, skyblue shirt, white shorts and skyblue socks is that identity – yet just looking at our last 15 kits, shows how up and down our kit design has been...
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Our kit is all over the place... is it blue shorts, is it white. What shade of blue is it etc... compare that to our Premier League rivals...
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hardly any difference in kit at all – they have their identity and stick rigorously to it... so should we!!!
The word 'brand' is bandied around a lot these day, but I prefer to think of our club colours as our identity. To me, skyblue shirt, white shorts and skyblue socks is that identity – yet just looking at our last 15 kits, shows how up and down our kit design has been...
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Our kit is all over the place... is it blue shorts, is it white. What shade of blue is it etc... compare that to our Premier League rivals...
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hardly any difference in kit at all – they have their identity and stick rigorously to it... so should we!!!
Great post mate. I hope the club see this and realise how silly it looks changing it every season.
It's too easy for the club to hide behind Nike and say it's all their fault. Look at The Shite's kit up there, 14 out of 15 kits made by Nike, all exactly the same core identity.
No other top club puts up with their identity being messed around with, and neither should we.
Barca dont seem to mind alternating every season, they go from blue shorts to red shorts, striped shirts to hooped shirts to half and half shirts with their home kit. I think they are top club.
Barca dont seem to mind alternating every season, they go from blue shorts to red shorts, striped shirts to hooped shirts to half and half shirts with their home kit. I think they are top club. Through all those changes, they dont lose their 'identity' and we are thinking that a change of short colour in our own colours will 'lose our identity .... behave.
Our good friends from Umbro had us playing in all blue kit from 1976 to 1985