I have a 2016 LG OLED, it was great but then got burn-in and nobody covered it, Richer Sounds were useless. I was on the look out for a new one and i know LG have done a lot of work in the pixel shift department to help with burn-in, but i know it's still a big issue in all OLED panels. My usage is mostly films and TV, although i do have a PS5 i don't intend to use it on my TV much. The options i really looked at were a 55" LG C1 or the 55" Sony A80J. The OS for LG was quite good on my last one but it got pretty slow towards the end, i know the Sony one is Android and i have another Sony LED Android TV as well and the OS its atrociously slow, so i was hesitant to get another Android at first. But having seen a few reviews and seeing comparisons of picture, i went for the a80J from John Lewis. One thing about getting an OLED, i would suggest to everyone to get it from JL and always pay the £140 for the accidental insurance, it's the only one i've ever seen that specifically mentions burn-in as something it covers. They also do price matching and even though they had this TV on for about 1399, i found it on some website for £969 and JL agreed to match the price! The TV is amazing tbh, the OS is snappy and one thing i can say for sure is that the AI upscaling it does on SD and HD content is brilliant. Watching IPTV streams, there's a noticeable quality upscale on 720p content that makes it much closer to 1080p and the 1080p has more pop to it as well. I use a Sonos soundbar with 2 rears, i noticed the sound quality is much better that when it used the LG, i think this is because it as eARC tech, which the new LG's will have as well tbf. But by all accounts (can't vouch for this because i've never used it myself) the sound from the TV itself is brilliant. If you are planning to use it mostly for gaming, i think the C1 is the better choice, but i'm more than happy with the A80j.