I don't think the quote will be too large. Sure, it'll be hefty however this will be a PR goldmine for the Gazzetta. More so than the Mancini ad was for the MEN as this is fan run.
Anyway, I did a bit of tweeting and re-tweeting this morning - I'm very much in support of this campaign.
The main thing which a number of blues need to grasp is the fact that we can't pluck any old image from Google and tell Adam and the designer to use that. They need to secure copyright usage for the image and the image must be hi-res. IF an image was plucked straight off of Google it wouldn't get past the Gazzetta editor due to i) copyright issues ii) it'll more than likely be of poor quality.