The campaign isn't an appeal to the general public, but a sop to their elderly, male membership, many of whom think Sunak is a socialist. Truss, on the other hand, has zeal in her belly regarding the EU, wants to 'teach them a lesson they'll not forget', a fight we can't possibly win, and is promising tax cuts which, in a failing economy is widely regarded as economic madness. They are both promises their membership want to hear without any thought of the long term consequences.
They thought a serial liar like Johnson would be ideal for the job because he was funny and had charisma, and now they seemingly prefer Truss because she is seen as being honest, despite the problems her ideology will bring to the nation.
