You're right in a sense in regard to threats and aggressive behaviour, that's in no way acceptable but equally it's a game of football, shouting and screaming is all part of the atmosphere. If a 7 year gets upset by that then I'm not being funny but they need to toughen up, there's plenty of kids up in SS3 of a similar age who aren't fussed at all, they must be very sheltered.Or, if you want to scream and swear, don't go to family stand. My brother's kid, 7 years old, gets in tears as soon as he asks him if he would go to the football match, because he got shit scarred by some utter morons around us few weeks ago. Mind you, no family stands here, so it could even be said "don't take them", but when you have it, then it should be appreciated and let kids and families enjoy the match without some aggressive knob sitting next to you. There is a time and place for everything and family stand should be family stand and not the place where you act as in pub. People buy season tickets there most probably to avoid that kind of language and atmosphere, s it should be respected and if someone is not able to control themselves, he should buy a ticket in different stand.