2013.
The former Barcelona supremo wants the club to play on its ties to the city’s culture and heritage as part of its quest to become “one of the most successful and sustainable football clubs in the world.”
And Soriano says that when seeking to raise City’s profile around the world, it is vital the club emphasises its Manchester roots. He said: “As we grow, the unique identity of Manchester must remain at the heart of our communication with potential supporters around the world.
“Football remains one of the few fields in which it is possible to be local and global at the same time. In fact, people demand it.
The former Barcelona supremo wants the club to play on its ties to the city’s culture and heritage as part of its quest to become “one of the most successful and sustainable football clubs in the world.”
And Soriano says that when seeking to raise City’s profile around the world, it is vital the club emphasises its Manchester roots. He said: “As we grow, the unique identity of Manchester must remain at the heart of our communication with potential supporters around the world.
“Football remains one of the few fields in which it is possible to be local and global at the same time. In fact, people demand it.
City boss wants to build on success story by forging closer links with Manchester’s heritage
City chief executive Ferran Soriano wants to tap into “the unique identity of Manchester” when trying to win new fans around the world.
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