He's using a ploy of his bessie mate, Beaneaters.
Not so long ago, there was a Merseyside derby. The result was a draw but Everton were undeniably the far better side. They had outplayed Liverpool for most of the match and the fans would have the bragging rights in the city, and many saw this as a transfer of power between the two teams.
But, in a masterstroke, Beaneaters called Everton 'a little club' in the post-match interview - that caused a furore in the press, and especially on Merseyside. It became the debating point and everyone forgot about Everton playing Liverpool off the park. Everton lost their momentum, and Liverpool regrouped.
So, Baconface is under pressure. He's losing class players and replacing them with bargain bin substitutes. City are on the up, as the rags are on the decline. It won't happen overnight, but most can read the signs. Baconface is attempting a ploy from Beaneaters bag of tricks.
Now, we as City fans, mustn't rise to the bait. We mustn't react like the bluenoses did on Merseyside, just keep our calm and carry on doing what we're doing. Let him know that his mindgames won't work on us.