His price is as much to do with his marketability as his football ability. He is worth a fortune, especially in Italy. He is one of the biggest names in world football. This transfer if it happens will be big news in every football country in the world. All this and he is yet to produce on the pitch (apart from the pass that set up Kun)
I love the guy but his appeal has worn thin and it is time for him and us to move on. Football needs characters, not bland, plastics like Becks and Co.
25m will be a bargain in marketing terms. Shirt sales with his name on them will bring in nearly as much as that world wide for any new club.