supercrystal7 said:
Great advert and I am a huge Muller fan, but would have thought that Goetze would be used as Neymar's rival.
I can understand why you can think that - when it would be about talent against talent. But it is not - and there is more background to it.
First - that is a big advertising campaign of Volkswagen in Germany running on television since December 23rd. It started with a Xmas speech of the "football minister" Pele who praises Germany's football and mentality that adopted even some brazilian ways now - asks the German to play less good in the World Cup and wishes Germany every luck in 2018! Then Volkswagen wishes Germany everything good in 2014. At the end in the parking lot Pele says that the Germans will be alright with this, that they do not have to be the best in everything - and that they already build the best cars. The Neymar-Müller spot is the second of the series - with more to follow - Pele, Neymar and Müller as the main characters. I do not know if they do similar advertisings for the Brazilian TV.
[youtube]http://www.youtube.com/watch?v=a_id4EmF4mE[/youtube]
I do not know if they will do similar spots in Brazil. Volkswagen is manufacturing in Brazil since 1953, the Brazilian plants for a long time have been the second biggest for Volkswagen in the world (until the Asian boom started and the plants in China have been built) and Volkswagen and Fiat head-on-head produce the most cars for Brazil.
Neymar and Pele are representatives for Volkswagen in Brazil.
Now - why Müller? Actually Müller is connected with Audi through the contract of FCB - and Audi used him as a front person during the Asian trips as he (after Robben who is known through his time at Chelsea there) is popular there especially with the young people because of his World Cup golden boot... I do not think that they liked to "give him to Volkswagen" for this campaign as they cannot use him for themselves now.
The advertising is in normal TV - it is not to affect only the usual football crowd but also the ones that are just viewers at the big events or even the non-football-crowd. It is not about football skills. Müller because of the World Cup etc. is known better to the normal German than e.g. a Götze or Reus. And he is somehow stands more for the "German" especially in footballing terms.
Volkswagen is not the car sponsor of the German national team. That is Mercedes. They have single contracts with Götze and Höwedes since about 2 years. Mercedes took this players out of the German players as e.g. the Bayern players are connected to Audi. Because of this the campaign would not be possible with Götze.
There would be another one - Özil. He has an agency that tries to "build" a brand... 1Ö... - but somehow the big advertising contracts apart from the shoe contract do not come to him but others. Maybe the problem is if you have to create an image to be somebody. (I like Özil as a footballer - but off the field I do not see much substance).
If you like Müller you might like that - only scenes of this and the last season...
[youtube]http://www.youtube.com/watch?v=YCW7V1FaabU[/youtube]