Re: City & FFP (continued)
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The Insider: Manchester City to announce £50m sponsorship bonus
The Premier League champions will unveil several new commercial deals.
MANCHESTER CITY SET FOR SPONSORSHIP WINDFALL
By Paul Clennam
Manchester City are poised to announce a raft of multi-million pound sponsorship deals in the next few weeks which could be worth as much as £50m a year.
The Premier League champions are putting the final touches to their £200m City Football Academy training facility, with Manuel Pellegrini's squad set to move in next month.
The club's owners have been in high-level talks with a number of major global companies about attaching their name to sections of the 80-acre state-of-the-art site.
The 7,000-seater Arena name, along with the central performance centre and footbridge, which links it to the Etihad Stadium, are all in the cash pot.
City currently earn around £40m a year through their Etihad sponsorship of the shirts and stadium and hope to at least match that figure with a string of new sponsorship deals.
Japanese car makers Nissan recently formed a lucrative partnership with City and are thought to be one of the companies in the bidding.
City's Abu Dhabi owners were hit with a record £50m fine for breaching Uefa's Financial Fair Play rules this summer, though the club believe they can one day overtake neighbours United when it comes to bringing in commercial revenue.