Dribble
Well-Known Member
This is "istree" vs new normal. How far back have Nielsen gone in their database to assess City's sponsorship potential?Confidence in Nielsen is surely tarnished, as we asked them for a FMV and the PL asked them for a FMV a few years later. The PL valuation using the same methodology was much lower than the valuation we paid them to give us.
So as another poster said earlier, Nielsen will deliver whatever result their client pays for.
Which dynamics add weight to a clubs saleability? Current success, viewing figures or a clubs historic success.
How far back do the calculations go? The PL era? When Fatty Arbuckle was a Superstar in silent films? City seeking to ascertain the criteria that we are being judged by is perfectly legitimate, & if the PL were honest brokers, they'd be happy with more money coming into the game based on success & ambition.