BlueCanuck
Member
- Joined
- 11 Mar 2009
- Messages
- 15
Project said:How does the sponsorship/merchandise situation work in MLS? Could we theoretically do a deal with say, Etihad that covers both clubs? Or if we were pitching to say, Durex as the official rubber supplier of Manchester City, can we extend the reach of that sponsorship by applying it to both? Could = greater revenue. Given the Sheikh has put in 100m just to get the franchise, let alone talk of a stadium, they will have done their homework.
Sponsorship's are negotiated by the individual clubs, but the revenue is shared league-wide. I'd have to look up what the revenue split is, but memory tells me its a 51/49 split in favour of the league.
So, yes, MCFC could sell sponsorship as a joint Manchester/NYC deal (which would be appealing to sponsors, I would think), but the revenue would have to be split somehow to allow MLS itself to obtain its cut of the deal.
If you're into such things, the business side of this is going to be fascinating.