Agree with you most of the time mate but I was highly sceptical when you said that previously though. The delights of living in a capitalist world. They're still trying to find their 'sweet spot' where they can fill the stadium at the highest price possible. Prices won't be frozen or eased until this no longer occurs in my eyes. With all the new 'fans' we're gaining this isn't going to happen any time soon unless there's a substantial drop off.
Unfortunately the club operates as coldly as any other business. I think most people see their club as an extension of their family and it grates that they're trying to milk us for every penny. Just because you can charge £90 for a ticket against Utd or price a childs ticket at £40 doesn't mean you should.