This is bullshit (although the rest of your post is fine) so nothing personal. The income from the tickets that the likes of you and I buy is probably about 7-8% of our total revenue. Maybe £30m out of £360m. The club could drop prices by 10% across the board and it would cost them £3m, which is the equivalent of one minor sponsorship.
In addition, we get €6m flat payment for just getting to the last 8 and probably the same again from the CL market pool, in addition to waht we would have got if we'd gone out in the last 16. So even if we get tonked 12-0, we'll have made an extra €12m or nearly £10m. In marking up the price of tickets so high, we'll probably make around £125k extra than we would have made by reducing those prices by £20 but in a stadium that is three-quarters full at most with a lot of our core support missing.
The club could even let us in for nothing and still make around £8m from these two games just from UEFA. But we're not asking to be let in for nothing, we're happy to pay a reasonable price which takes into account the historic nature of the game as well as the need to ensure the stadium is packed and buzzing. But what the club have said is "It's a big game so even though we were about 12,000 down for the Kiev game, we'll put prices up by 50% and miraculously expect all these people to pay that and come out of the woodwork."
They must know we won't come close to selling it but are prepared to accept that for the sake of an extra £125k when even before they sell one ticket, they've made nearly £10m before we even kick a ball. It's a kick in the balls to the fans and it's certainly not something that needs to come with the territory.
WE DO NOT NEED TO ACCEPT THIS!