The 'big club' thing doesn't bother me. We are the best though. I just refer the p*ss takers to the Deloitte turnover rankings in the Wardle and Bernstein days. In the early mid-noughties (before the multibillionaire owners era), Deloitte ranked us inside the top twenty richest clubs in Europe despite abject failure on the pitch. Why? It was because we had a thriving commercial operation - largely kick-started by Franny, including taking over the stadium. We a similar turnover as clubs like Spurs that were relatively more successful. Plus we had clonking big crowds!! Ours isn't a rags to riches story. We were only in financial trouble during the Thaksin days because we were caught up with in him having his assets frozen. The commercial operation was doing fine.
The rest of the football world behaves as though it's set in stone that Madrid, Barca, Bayern, United will always be the biggest. It's nonsense - things change. Until thirty years ago, no-one had heard of Amazon. Until twenty years ago, no-one had heard of Facebook. I'm not comparing our club to their business operations - I'm just saying that things change. It's a fact of business life that the incumbent businesses at the top in any industry will do whatever they think necessary to keep the new kid on the block out. They team up with hated rivals to maintain their foothold - as is the case with their feeble jointly signed letters to the Prem. We are that nightmare on the shoulders of Arsenal, United, Liverpool, Bayern, Barca and Madrid. We have sharp teeth, a colossal bite, a monumental business brain, refuse to be intimidated and are still coming for them. We are not going away and they know it.