As someone who spends perhaps an inordinate amount of time worrying about this very issue (at City, and a hundred other venues), I will tell you that it is very, very, very hard to raise hell in a building that is not well suited to it. Yes, the worst building can rock for a match or a half, but I think it is incorrect to assume that "if we just did that all the time, things would be fine." It's not that simple. I don't know what to think when I see people say that Everton, or Palace or Spurs seem to be able to pull it off. Yeah, no kidding; they play in ancient, landlocked bandboxes - in some cases with stands than were constructed under building codes which haven't existed since Dusty Springfield was topping the charts. I'll bet WHL could fit 3-times over, or more, into the space colony THFC are erecting next door. It will be interesting to see what Spurs come up with in this regard, as they are very conscious of what they perceive to be the mistakes that other clubs - generally Arsenal and City - made with their new grounds. [Now, in fairness, the Arse got to build theirs, so they actually made mistakes; City just inherited theirs.] It pains me to say, but I don't think there's much that can be done - absent, perhaps some radical re-engineering - to make COMS a significantly more atmospheric ground. Actually, to put it another way, I don't think minor tweaks here and there are going to matter much. What it will take is a commitment from the Club that 1) this is an issue of real importance, and 2) that it will endeavor to look for any way, within reason, that the general atmosphere can be raised in a building that will fight it at every turn. I don't think it would be out of line to have someone at the executive level in charge of precisely this (not of the "matchday experience," which I always assume has more to do with making sure there's enough sushi on the club levels or that kids can have their picture taken with Moonchester, or some such). There are a lot of good ideas in this thread. There are a lot of ideas that strike me as less good, but what the hell; I'm game to try pretty much anything. I hope someone at the Club takes the time to read it.