Unfortunately too many games don’t sell out. If the demand was there the stadium development would have been completed 2 years ago.
That ship has now sailed. Demand, Covid, proposed safe standing mean new seats just aren’t required as existing capacity is sufficient
That is why they have written off 1000 seats for bigger pitchside advertising. More advertising revenue and lack of demand for those seats.
If it makes you happy keep in dreaming about a new North Stand - but it isn’t happening, just as a new stadium in the car park isn’t.
The Arena and surrounding hospitality is the plan for the next few years.