I know it's slightly off-topic, but re the conversation with empty seats... It's not a huge issue in the grand scheme of things, but if the club wanted to resolve that issue, there are more radical things they could try that might help.
Something I'd like to see is game by game seat allocation. What I mean by that is that seasoncard holders get a ticket to a specific block, not a seat. Their individual seat is assigned before each game. Fans in the lower tiers will be filled from the back forward, and in the upper tiers, from the front back. That leaves big blocks of empty seats open to match ticket holders who can then go with friends or family and have a better choice of where to sit at the game together.
It also means that when a season ticket holder can't go, they don't leave one isolated seat that's unlikely to sell. It's easier to bring a friend to a one-off game and sit with them.
For lower demand games, where the front of level 1 isn't going to sell out, we can use those rows to cover with our banners and flags - or, from a commercial perspective, you could use it as advertising.