You'd have thought certain people who have been in charge of City for a decade would have learnt by now. No?
But when you've got the 2 guys at the top, Khaldoon and Soriano, demanding an across the board increase in matchday revenues, the Directors below them, and the Mangers below them, have to do what they're told and find ways of increasing matchday revenues, even if that's unpopular amongst City's fan base.
Brugges was a prime example of the increase in attendance for the match when you get the ticket pricing right.
I accept the club doesn't have to look at lowering ticket prices for games like PSG, United, Liverpool, Chelsea, etc, as City fans will always pay what the have to watch those matches.