Well it should be as re-selling football tickets is illegal. And that's what points whoring involves. By ensuring the person buying the ticket is the one who uses it, the club is ensuring it's taken appropriate measures to comply with the law.
The points system has outlived its usefulness. It started to encourage people to buy tickets for less popular games with the prospect of being rewarded when tickets were given out for more popular games.
Similarly for supporters clubs, who took additional tickets and ensured there was less administrative hassle for the club.
Now it's relatively rare for a game to be generally available, unless it's a midweek game that most can't or don't want to go to because of the timing, travel or work. But the points system just encourages people to buy tickets, either to sell on or even not using them. Plus the horrible Platinum system, which is a disgusting attempt to squeeze yet a few more quid out of desperate supporters.
I suspect we're going to go to a ballot system. That may not be fair on people who do all our the vast majority of games without fail but the rags very round that by having a separate category in their ballot for fans with long-standing loyalty. They also force their executive club members (i.e. corporate seat holders) to apply for tickets via a ballot.
So a ballot nay not be perfect but, as well as getting rid of platinum, supporters club allocations and the dance of allowing corporate members to have as many tickets as they want, it would get my vote.