A ballot does not have to work like that or be the sole method of allocating tickets.
Weighted loyalty points and a small ballot for achieving a certain points criteria could be an example.
Im sure, taking your situation out of the equation, the benefits to City and the Club of engaging a larger number of fans in attending away games.
Quite rightly you will point out tickets do go on sale for the less desirable matches but attendance to those games alone is unlikely to help a young fan gain a Derby ticket in the forseeeable future. That only discourages attendance at away games, by those fans, if they do not see any chance of viewing the best games.
I do see your point of view though Bill although your terminology of plastics, Jcls I do not think is fair.