The polling companies must be very nervous right now.
Not sure if anyone has posted the image below, but it's a quick explainer why some pollsters have the Labour lead in the mid-teens, and others have it 10 pts higher.
You get a lot of 'don't knows' when the election isn't imminent, and for the last couple of years we've had an unusually high number of 2019 Tory's saying it. The 'squeeze' is asking people who say "don't know", who they'd vote for if they had to choose, while re-weighing predicts how people might vote.
The ~'forecasters' are the ones showing smaller Tory leads, but I assume most of them thought the two groups would get closer as we approach the election. The fact that these MRPs for the nowcasters are coming out as absolute destruction for the Tories is pretty scary.
For anyone questioning why Labour aren't doing more to appease their 'core' vote. After the last election, Labour's vote was so concentrated in seats they won, that it was predicted they might need a double figures lead just to get a majority of 1. Instead, they appear to have managed to broaden their appeal, so that same vote share could now result in a landslide similar to the Tories in 2019.
View attachment 120924