Harry Kane

But it asks the question of why we prioritised the Grealish signing when Kane was needed much more. I believe it was a case of one out of the two and we've got it wrong. I may be wrong but I think we have to sell before anybody else comes in
Because we wanted both and the Grealish deal was easy to do,so we go it done. We could have prioritised Kane as you say and still be where we are now with the deal. Imagine the moaning if we'd signed no one so far! Someone will have to go due to squad size like you say, maybe the club have agreed to let Jesus go, but can't until we know if we get Kane.
 
Whilst there's some credit in saying people would buy the shirt anyway, suggesting marquee signings don't increase sales is complete nonsense. Did you not see PSG sell out of shirts in 20 minutes last week?

Clubs do make money from shirt sales, a lot of money. Clubs typically get around 15% from every shirt sold, shirt printing and badges which now costs about the same as the price of a shirt 20 years ago goes entirely to city and will net them more money than the actual shirt. They'll also be numerous clauses that net City a nice windfall. sales over a certain threshold will trigger bonuses in the form of either a big lump sum or a much bigger share of revenue. we've no idea what those are and how much they could be worth but they absolutely exist and a marquee signing generates a lot of money.
They don't bring in any real money, to say it is major money in footballing terms is rubbish mate. 7.5% is typical, 15% rare.

In terms of volume, players never make an impact (you're quoting Messi, the greatest player of all time creating a temporary surge)

The highest sellers in the world are the rags year on year with average 3.25m shirts. Let's place the figure at £65 and that's assuming they're all adult sales. That means the highest selling club, with a generous 15% make roughly £30m and that's assuming absolutely top end values.

If 3.25m is the amount of shirts the highest club sell, how much impact will a new player make to that number. Miniscule. If they sell an additional 250k it would be incredible and that would be about £2.5m to the club.

The number of times the name on the back is printed is irrelevant, its the additional ones that matter, and in real terms it makes no impact on finances.

I don't doubt that marquis signings generate revenue, but through shirt sales and the name on the back they generate very little additional revenue
 

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