It's not really, all those saying 'yet you get 2/3/4 years for sharing a meme or a Facebook post' are seriously downplaying the fact that what they were actually doing was inciting violence so extreme there was a real risk some would have been stuck inside a building whilst it was on fire, that's what those all so harmless people caused by sharing and encouraging locations of Mosques and Hotels, far more should have been punished but there isn't enough space in prisons so they had to make an example out of very few and it worked to stop the riots and discourage others who are thinking of doing the same in the future - those downplaying the gravity of those social media posts are the ones that are taking the piss.