That is a possibility. I'd never heard of her prior to this show but what I've seen of these YouTube "Influencers" is the more outrageous and loud they are, the more followers they get and the more money they make. You only have to look at that idiot who got invited to the EUFA awards, an utter plank but he's rich from it. She's grown up watching the show and is internet savvy but she might have pushed it too far with the Fred situation, the audience for this show won't be the same demographic as her own channel.