After the first debate there was something on where they were tracking the audience response to the debate. One of those things where people press if they like something, and if they don't, and the toolmaker story was about the most positive thing on the night.
Harry Cole was on, and he was laughing, but saying that for a lot of people it was actually the first time they've heard it. It's one of those things that the 10% of the population who are actively into politics hear 100 times, and the other 90% are oblivious.
Starmer obviously needs to be programmed to laugh when other people do.