I think the club has been, and continues to be, sleeping when it comes to the propaganda war in the media and social media.
They chose to try to be nice to the traditional media and that has got the club no where. In fact the vitriol has become worse.
There is also no pushback on social media. The amount of lies about the fanbase, crowd size at stadium or celebration's. The official twitter account could take the piss out of it all like specsavers, aldi, etc.
We also have no former players in a prominent position - Micah isn't it.
The redshirts dominate the media in this country and they are shaping people's views of the club and its achievements and what they say goes.
It's all very well trying to be above it all but if you want to cement your legacy in the wider football world and grow the fanbase you have to counter it.
Not least because it's left up to the fans to do it and it seems exhausting for many.