While i agree with you in some respects, we are sort of looking at it from a FOCs point of view, the fanbase we would be looking to grow doesnt consume the news in the same way that we do and have literally zero interest in the views of retired footballers or the ramblings of an idiot in the daily mail, there is no point in targeting the daily mail or bbc crowd as there opinions are set and nothing will change them , we will be targeting the global fanbase of china, usa etc etc and the fact that we are the most watched team in those places suggests that the strategy is working and while it is exhausting fighting against the tide of nonsense that the press in this country keep on with in reality it is better to rise above it and just keep on winning as nothing on earth will change the opinion of the rags and dippers who need to believe we have done something in order to keep their fantasy that the rags and dippers are not special, are not institutions, are not the superpowers they claim to be and are in fact just another club same as anyone else albeit with detestable entitled fans but no better than anyone else.