Why use a photo of Zinchenko scoring though when you have that photo there to attract the click? The outcome is the same, the match report is read and whoever cares to read it finds out we won the game. They also see an event rarely seen, a reaction from a keeper to a player who tried to take the piss, and who has the complete opposite reaction - both captured in the same photo. Whatever that person chooses to take from that is up to them. Some will laugh. Some will think ‘dickhead’, which is what I thought watching it live. Some will think the keeper was a dick. Some will think sterling had balls to try it. Most simply wont care either way.
Why do they normally use these things then? Why don't they normally use incidents like the Sterling miss if it's clicks they're after?