I think once you view the media in it's reality they bother you less, that reality is this (imo):
- It is permeated by ex-Liverpool players & journalists who grew up supporting them, ditto United on a slightly smaller scale.
- It is driven by click revenue, there are more United & Liverpool fans than any other clubs, therefore the media on the whole pander to their support bases as it generates more clicks, & in turn more £.
It's a shitter from our perspective (& anyone else who competes with them barring probably possibly Arsenal) but them the breaks as far as I can assess.