And that's the point. The media twist things to suit themselves, which I've had personal experience of. So you learn to be more savvy and say nothing that could potentially be misinterpreted or, better still, twist the conversation round to your own agenda.
Both Pep & Kevin fell into that trap of not thinking about how their words would be interpreted and then instead of keeping quiet, Pep added more fuel to the fire. I suspect, in hindsight, both wish they'd handled it differently.
I've had personal experience of a manager (that twat Pearce) having a go at me personally, which upset my son considerably. He did it on Radio Manchester, before a game, when I was fronting up the Supporters Trust. He said that John Wardle had put £20m into the club and that i should either put up or shut up. So I had a go back.
I rang up and said that we fans, through tickets and merchandise, plus our Sky subscriptions, put in at least £20m every single season. He never opened his mouth again as Paul Tyrrell realised it was an argument he was never going to win and presumably (and sensibly) told Pearce to keep his mouth shut. I wish our PR team had done the same to Pep after the initial exchange.
In fact, I wish Tyrrell was our Neil Ashton. I had some run ins with him but, fuck me, did he defend the club when necessary.