bobbyowenquiff
Well-Known Member
Great post. It is clear that the mainstream football media is well out of touch with its audience. The reality is that what has happened to English football in the last ten years is amazing, Our clubs dominate at the top in Europe and the national team has been to a World Cup semi and a Euros Final. There has been a revolution led by people like Pep which has transformed the game.He just couldn't help himself though with things like:
'There are of course other sides to this transformation. City’s nation-state ownership is 14 years old now' and also:
'City’s superpower has been to set about elite level sport with the coherence of an overt political project, backed by bottomless reserves, extreme executive competence and a willingness to litigate.' I think we have now reached a cross roads with the media. The average football fan has wised up to the extreme Liverpool / United biased media and have started to see what it is with their own eyes. It has got both irritating and boring for them. It's turning them off and making us more likeable. Also, after Sunday, the success we have achieved and how we have gone about it on the pitch is starting to be recognised. The football is truly undeniably sublime and the average football fan see's and realises this and and now actually admires it. Therefore the MSM have a problem. Obviously the likes of SKY will not stop the way they do things in the foreseeable future as their business model is based on armchair supporters paying their subscriptions. The press will have to start to moderate their blatant bias, spite and bile as it has become a turnoff and not a turn on to Mr average which means less clicks and therefore less advertising revenues. I guess we can live in hope.
It has been a great story but some elements of the media have missed that story because of their fixation on the past. It has been a huge missed opportunity for organisations like SKY who are unwilling or unable to change from their "1990s banter generation" coverage. That's why SKY will be wiped out by the large streaming media groups and the football clubs themselves (owning and controlling their own media coverage via pay-per-view).