Nike Sponsorship

[FanchesterCity]

Rags just handed us a gift. With us being Nike's largest English club, they'll have to support us or risk getting shut out in the big games.

Who says they care?
They might want to pull back from the PL for a while for all we know. After all, they HAVE pulled back from United.

I'm not privy to Nike's strategy but sometimes firms just take a bit of a rest from certain sports - swings and roundabouts and all that.

 

[True_Blue69]

Some deluded people on here. If anyone seriously thinks we are as attractive to sponsors worldwide they are living in a dreamworld. Forget about England or even Europe. The areas where these other clubs dominate are the likes of Asia where they have tens of millions of fans. We are ahead on the pitch and our commercial deals are improving, even if they are mostly Mansour's mates that are sponsoring us.

Who's arsed anyway, we've got the biggest and best deal of them all with Sheikh Mansour.

 

[ChicagoBlue]

So , not only are us fans paying through the nose for Nike's overpriced tat , we've also got the shit end of the stick when it comes to kit deals ....
fuckin brilliant work by MCFC merchandising ,

Not a businessman, are we?!

The CLUB get FREE MONEY for doing something they have to do already....wear a kit! In that deal, we wear what one company wants to pay us...as they agreed to pay more than anyone else. The shirt sponsor is a sweetheart deal (and no-one can seriously say it isn't, regardless of how legal and anti-FFP it is!).

All that said, City have outsourced Kitbag to do their merchandising, so they get a cut and/or fee for whatever you buy, but that is NOT where the big money is...it is in the UPFRONT SALES OF SPACE, both on the right breast and the chest logos.

There are a few THOUSAND Mancs who appear to care about the shirt maker and/or sponsor, because they have been married tot he club for twenty, thirty, forty years and that's it! It is a merely a commodity that is changed every year to appeal to those people who feel the need to be current and/or cutting edge.

I would imagine EVERY player cares more about how it fits, how it feels, how hot it is, how breathable it is, etc, rather than give a second thought about how it LOOKS. None of them wants to look like a twat in the kit, but we've never had one of those, regardless of which kits you like or dislike.

I recall the 2009/10 shirt, which is my favorite and many people's modern classic, was derided by the players as too hot and heavy when wet!

If you look at the World Cup, almost EVERY SHIRT looked like it was paper thin when soaked in sweat. Heck, those teams wearing white looked like they were showing off their rippling six packs in a ladies wet t-shirt calendar half the time!

Now, the shield?.......!!!

 

[Ric]

Some deluded people on here. If anyone seriously thinks we are as attractive to sponsors worldwide they are living in a dreamworld. Forget about England or even Europe. The areas where these other clubs dominate are the likes of Asia where they have tens of millions of fans. We are ahead on the pitch and our commercial deals are improving, even if they are mostly Mansour's mates that are sponsoring us.

Who's arsed anyway, we've got the biggest and best deal of them all with Sheikh Mansour.

I don't think anyone is saying that we're as attractive to sponsors as United, as we're obviously still some distance behind them as a "brand". Their deal with Adidas, however, has moved the goalposts and our current deal with Nike now looks seriously undervalued. I'd be surprised though if our deal doesn't have some flexibility to either renegotiate or walk away before 2019.

We won't be able to get a deal close to United's, but we're surely looking at more than £12m per season now.

 

[BlueiNZ]

Utd's deal is even bigger than that according to BBC

<a class="postlink" href="http://www.bbc.com/news/business-28282444" onclick="window.open(this.href);return false;">http://www.bbc.com/news/business-28282444</a>

 

[MC ID]

Yes our deal is tiny compared to those clubs but I imagine so are our shirt sales compared to them, if we continue the way we have and sign the odd 'marquee' player every couple of years we'll get a much bigger deal, fact is when that deal was signed it likely was the best offer we could get.

 

[Marvin]

According to several surveys City are the No.1 club in China which has by far the largest population on the planet

Don't forget that the Premiership is by far the most popular league in the world and City have won it twice and finished runners up in the the last 3 seasons.

If you want to have a look at the Annual Report you'll find some pretty amazing figures which put us ahead of teams like Real Madrid, Barcelona on some measures of global support.

 

[Oystercatcher28]

According to several surveys City are the No.1 club in China which has by far the largest population on the planet

Don't forget that the Premiership is by far the most popular league in the world and City have won it twice and finished runners up in the the last 3 seasons.

If you want to have a look at the Annual Report you'll find some pretty amazing figures which put us ahead of teams like Real Madrid, Barcelona on some measures of global support.

I rarely see City shirts in China - Barca, Real, Ar$enil and Chelski are everywhere here.

 

[Tim of the Oak]

According to several surveys City are the No.1 club in China which has by far the largest population on the planet

Don't forget that the Premiership is by far the most popular league in the world and City have won it twice and finished runners up in the the last 3 seasons.

If you want to have a look at the Annual Report you'll find some pretty amazing figures which put us ahead of teams like Real Madrid, Barcelona on some measures of global support.

I rarely see City shirts in China - Barca, Real, Ar$enil and Chelski are everywhere here.

One factor is levels of engagement. The rag supporting Chinese may be the kit (some buy copied) and some in China may prefer City but not to the point (at least for the time being) that they would buy our shirts etc.

 

[M18CTID]

Some deluded people on here. If anyone seriously thinks we are as attractive to sponsors worldwide they are living in a dreamworld. Forget about England or even Europe. The areas where these other clubs dominate are the likes of Asia where they have tens of millions of fans. We are ahead on the pitch and our commercial deals are improving, even if they are mostly Mansour's mates that are sponsoring us.

Who's arsed anyway, we've got the biggest and best deal of them all with Sheikh Mansour.

I don't think anyone is saying that we're as attractive to sponsors as United, as we're obviously still some distance behind them as a "brand". Their deal with Adidas, however, has moved the goalposts and our current deal with Nike now looks seriously undervalued. I'd be surprised though if our deal doesn't have some flexibility to either renegotiate or walk away before 2019.

We won't be able to get a deal close to United's, but we're surely looking at more than £12m per season now.

I agree. However, some of the people flapping about this need to consider that our deal with Nike only looks grossly under-valued in light of the United deal with Adidas. I think some of the other big clubs have ample reason to be more miffed than us, particularly those ones currently with Adidias - Real Madrid sell as many shirts worldwide, and are arguably a bigger club than United yet Adidas are paying them less than half that they're paying United. I'd imagine Bayern Munich aren't too happy either - they're getting less than a third despite being Germany's premier club and despite being from the same country as Adidas. I can see both those clubs angling for a similar deal as United in the not too distant future.

Also, if I'm not mistaken, when we first signed up with Umbro again in 2009 wasn't the deal originally £6 million a year over 10 years? If it was, then Nike doubled that after we moved over to them just a few years later so it's not as bad as it looks, plus it gives the impression that Nike will be open to further re-negotiation soon. I'd imagine the presence of NYCFC might help us on that as it could well give us more exposure in the States.

Finally, 10 years is a long time in football so while this looks like a monster deal for United at the moment, in 3 or 4 years time it might not stand out anywhere near as much. Tying themselves into this deal for the next decade could turn out to be an own goal further down the line as other clubs could theoretically match or surpass it while United are still tied in. I notice Arsenal's £30 million a year deal with Puma is only for 5 years which gives them flexibility to re-negotiate 5 years before United can.