Omar Berrada to the rags | TLDR: They want to be us

Mail Sport understands that Toby Craig, formerly of Chelsea and Manchester City, is to become Old Trafford’s new chief communications officer.

Craig, who worked with incoming chief executive Omar Berrada at the Etihad Stadium, will replace the outgoing Ellie Norman.

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Royal Doulton the Clown Character Toby Jug - Etsy New Zealand
 
Look past the United guff, if you can?

What are your thoughts on this from a club and fan engagement perspective?

13/07/2024​

Letter to MUST from Omar Berrada on the day he starts as CEO of Manchester United​

MUST received the letter below from new Manchester United CEO, Omar Berrada. Similar letters were received by members of the Fans' Forum and the Fans' Advisory Board. We're sure you'll agree it is encouraging to see the new CEO has taken the time to reach out to the representative fan organisation and fan bodies on his first day in his new role.

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Look past the United guff, if you can?

What are your thoughts on this from a club and fan engagement perspective?

13/07/2024​

Letter to MUST from Omar Berrada on the day he starts as CEO of Manchester United​

MUST received the letter below from new Manchester United CEO, Omar Berrada. Similar letters were received by members of the Fans' Forum and the Fans' Advisory Board. We're sure you'll agree it is encouraging to see the new CEO has taken the time to reach out to the representative fan organisation and fan bodies on his first day in his new role.

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Words are cheap.
 
Look past the United guff, if you can?

What are your thoughts on this from a club and fan engagement perspective?

13/07/2024​

Letter to MUST from Omar Berrada on the day he starts as CEO of Manchester United​

MUST received the letter below from new Manchester United CEO, Omar Berrada. Similar letters were received by members of the Fans' Forum and the Fans' Advisory Board. We're sure you'll agree it is encouraging to see the new CEO has taken the time to reach out to the representative fan organisation and fan bodies on his first day in his new role.

View attachment 126900

To be honest, all I see is the usual shit pumped out by a PR guy and Omar has signed it.
What is he expected to say ?
'I'm here for the money, you're a shower of c*nts and the club will win fuck all.'
 
To be honest, all I see is the usual shit pumped out by a PR guy and Omar has signed it.
What is he expected to say ?
'I'm here for the money, you're a shower of c*nts and the club will win fuck all.'

Of course it’s PR to a point. But at least he’s reaching out to the Rags. And let’s be honest, United have a good track record with engaging and talking to their different fan groups. It looks as if he is carrying that on as CEO. It’s easy
to dislike him because he moved to the Rags, which I fully understand.
 
Of course it’s PR to a point. But at least he’s reaching out to the Rags. And let’s be honest, United have a good track record with engaging and talking to their different fan groups. It looks as if he is carrying that on as CEO. It’s easy
to dislike him because he moved to the Rags, which I fully understand.
He's a ****
 
He's a ****
He’s ambitious.

I doubt many people working in football managment would turn down the opportunity to be CEO of United.

I see it all the time with the company I work for. CEO’s, Regional Directors, Store Managers come and go, and there is a fight to take their places. And in that time I’ve worked for some right clueless cunts.
 
He’s ambitious.

I doubt many people working in football managment would turn down the opportunity to be CEO of United.

I see it all the time with the company I work for. CEO’s, regional directors, store managers come and go, and there is a fight to take their places. And in that time I’ve worked for some right clueless cunts.
He got caught tapping up the Geordies' Director of Football too. Yes he will be ruthlessly ambitious and I hope he's a complete failure.
 

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