I think there is a sweet spot. Watches are a bit like cars - you can spend what you want. I personally can't see the sense in walking round with a bracelet that is worth more than my harvested internal organs on the black market. Like cars, the vintage collectables seem to be high maintenance money pits you will only take out in good weather. For me I worked out the sweet spot is around the £200-400 mark for something that looks nice, is accurate, and won't die if you jump into the shower / sea pissed without taking it off.
Automatic Diver Watch ✓ swiss made ✓ ETA 2824-2/SW 200 élaboré ✓ 42mm stainless steel ✓ waterproof to 30 ATM ✓ Buy now at Steinhartwatches.de
www.steinhartwatches.de
Weighty, accurate (+/- 10-15 secs per month) looks nice, more waterproof than my eardrums, eyes and sphincters, and if it did ever get smashed or stolen not as financially bad as my car or house burning down. Ultimately it does nothing more than the ubiquitous Casio F-91 for less than a tenner from Argos.