He's a self opinionated dick. He sets out to trip up his guests with semantics to make them look silly and, in his warped head, to make him look good. His interviews are dreadful and anyone can do that. They are all about him and not educating the nation.
The OP says that his sidekick now interrupts but that is just learnt behaviour that she has picked up to get a word in before Morgan does so she has a role other than twiddling with her hair and interviewing Boy George and the like.
His interview with Helen Whateley was a disgrace and attracted hundreds of complaints but for some reason people feel that this type of interviewing is okay and are happy to see ministers embarrassed. I'm not despite which party they represent.
I would prefer to listen to what they have to say and make my own mind up. GMB is the TV equivalent of The Sun. They should stick to Boy George. That's Morgan's level.
He asked Matt Hancock lat week to take a pay cut. Half an hour after saying his "Aston" was looking dirty as car washes are shut. I have a friend who once said to me, "I was running to catch a train, coffee in one hand, Gucci handbag in the other...". My point is that "car" and "handbag" would have sufficed.
To brag about having an Aston Martin then imploring a minister, who is working hard, not three days a week and earning more than the PM, to take a pay cut is the mark of him.