I’m not convinced by this. Whilst I do think the club is focussed on growing globally, I don’t think our fanbase has increased as it should over the last few years and I think that is at least partly down to the fact that we are seen as the cheating, empty seat club by the sort of people who get their football info from TikTok etc.
I think the damage caused by this case has been almost immeasurable.
I agree with this. As has been said before, the process is the punishment. Reputational damage rather than points deductions and high level sanctions.
I've got a son of high school age and such is the generation (and attention span), a lot of the football content he consumes is on TikTok, YouTube Shorts, YouTube etc. Quick, easy, clickbait sensationalism.
There's one channel in particular on YouTube that does animated content every week, poking fun at matches, news stories and certain teams/players. Obviously being one of the "bigger" teams, City feature a lot, and our front of shirt sponsor is "115." "Dad, what does 115 mean? What's that all about?"
Then you have the likes of Brent Decesare, fan channels of other clubs who openly call us cheats, talk about "blood money" (I had that one thrown at me yesterday), who spout this both in long videos and also short clips that get snapped out and posted/shared around social media regardless of the viewer's location.
The narrative spewed on Talksport and by representives of Sky/TNT Sports not just on their station but also on their own social media channels adds to this narrative for the adult audience.
The head of La Liga openly and often refers to City as cheats, so to claim that this case doesn't transcend into other markets and internationally people don't care is simply not true.
What do we see City doing about it? Certainly as far as the eye can see, nothing. Whilst we are therefore all hopeful that once the case is closed and we are exonerated, the club go all guns blazing after the haters, deep down we know we won't. The owners are clearly more political and not as emotional as the fanbase.
But the reputational damage is done and we'll never be able to quantify how this impacted supporter growth or our financial position.