Why do people feel like these footballers aren't aware of their support base? People aren't that dumb, you have politicians using subtle dog whistles and hand gestures to appeal to their base, you have washed up actors and social media "influencers" deliberately recording themselves saying or doing certain things and then being invited to Fox news as guests, promoting their books and their image to a particular base. You think Footballers are any different?
We have clubs were their fans take pride in the fact that they have a "strong, right wing, racist" ultra fan base, now if I was an Argentine Footballer looking for the easiest way to make myself relatable to these ultras, what would be the best way to do it? Hmmm...let me see?
I really don't think it's that complicated, it's just become normalised. In the same way someone might sing along to their favourite rap song and say the N word 20 times in 3 minutes but would never use it in conversation or as an insult.
The fans embrace the song and sing it everywhere for 2 years, the players hear it over and over until the meaning of the lyrics doesn't really register anymore.
It's the same reason you get people having first dances at their wedding to Every Breath You Take or why Donald Trump uses "Born in the USA" as a song about how great the USA is despite it being literally the exact opposite. Lyrics are in some ways the least important part of a song. Back in the 70s and 80s, artists like Bowie would literally write out a song he was working on, cut it into rhyming pairs of lines and then just reorder them until the song made no sense but sounded better.
Add in plenty of beers and post-tournament euphoria and people just forget what they're actually singing. Sit down and ask each player that was singing individually if they agree with the lyrics printed out on a sheet and they'd be probably be horrified, even accounting for Latin-America's lax attitude to racism.
Last edited: