Signing players is very much like making love to a beautiful woman.
You have to get them interested, which takes time.
Then convince them you're the right one for them with offers they can't refuse.
Make sure you ward off other evil suitors, particularly cockneys and smooth Spaniards.
Then entice the object of your desires over, before showing them just how big you've become.
Once they see that, it's time to seal the deal
Then you spunk your load.
In this case £150 million load.
Swiss Tony would have this deal done ;)