Lads, you're banging your heads against a brick wall. It seems some of the posters can't let the small club mentality go.
I hate to reference the team from just outside Manchester, but do you think they were counting the pennies when they were hoovering up the talent from not only England but Europe and the world. 30 mill each for Rooney and Ferdinand were collosall amounts back then but they paid it and that didn't work out too badly did it.
Any successful football team is only as good as the talent it possesses. Talent costs money. We can't on the one hand aspire to be one of the best teams in Europe and on the other be shrinking violets when it comes to dealing in the market. Buying the best talent regardless of cost brings success on the pitch which raises the profile of the club which increases revenue which allows you to carry on buying the best talent. It's actually a good thing for a club to inflate the market if it feels it can continue to deal at the top of the market. Why do you think we were targetted with FFP. It was precisely to stop us getting on the escalator to success. To reference United again, the reason they have suffered a decline is not because Ferguson left, although that didn't help, but because they stopped spending on their squad when the Glazers started leaching money out of the club.