Let's say the imminent bid is £45m + £5m in add-ons for arguments sake. The problem with this is because our last bid was widely touted as our 'final offer' we do two things, a) look weak because we've lodged another bid b) fail to meet the £50m upfront that Liverpool have been valuing Sterling at since day one. In this scenario, what's to stop Liverpool saying no to our 3rd offer, confident in the knowledge that we'll come back and eventually pay £50m?
Essentially what I'm saying is that if we are going to launch a third bid, and it's not going to be £50m, then if Liverpool turn it down we really should walk away, because otherwise we will have been played for fools in the negotiation process.