If we pay £40m for Sterling other clubs can equally go "How much?!! They'll pay top dollar for our player then"
He's not worth even that but I don't care what he costs. He's a player the club want, he's a player the club will get imo and that will be when we offer £50m. Liverpool have set a price, there's no bidding war akin to Pogba etc. It's meet this price or no deal.
We're in no way in the better position. Sterling has 2 more years on his deal, a European Championship squad to get into. If nobody meets that price, he's not going to sulk and put that at risk.
We've bid £30m and £40m I doubt £50m is out of the question. The club want him, we know what it will take to get him, just do it. Sterling will be a City player next season but only after we pay £50m, I'm under no illusions that the club are willing to pay that. I'd rather they do it now than in the last few days of the window.