If I remember correctly, my 2010-11 SeasonCard was £525
Then:
2011-12 £575
2012-13 £625
2013-14 £700
2014-15 £750
2015-16 £800
In that time we have won five trophies but I have also seen about twenty mates and five family members priced out (today, for example, I'm meeting one mate to go to the match with when there used to be a tribe of us for every game!)
And we are no better a side now as we were back in 2010-11 yet I'm paying £275 more for my SC than I was then.
It's certainly not followed the rate of inflation! I don't really know how they can justify such a hike in prices?!
With the gigantic amount of TV revenue money already in the game in recent years I find it disgraceful what clubs charge fans up and down the country. With what is coming in from these TV deals from next season I think every single club should offer its fans a reduction in ticket prices and freeze that price for five years.
What difference would it make to the clubs? Let's say we have 37500 SC holders and the average price is, say, £600 (some tickets are £399 but some are £1500), that's just £22.5m. Even with the current TV revenue money clubs get that outweighs SC money significantly, and from next year it dwarfs it. Clubs could give SCs away for free forever more and it wouldn't make a difference to their books.
Reducing those prices and freezing them for the next five years would do so much to restore some club-fan links around all clubs because fans are starting to get sick to death of the prices. Yes, there are fans who would rather go without breakfast and start eating two meals a day to be able to afford to go and watch the club they love but fans are actually wising up to this shit more and more and are making life choices by sacking off their SCs. I've seen many lads - some you'd never expect in a million years sack off City - who have just packed in going altogether. It's just too expensive for them.
Unfortunately clubs don't understand this and I can just see more price hikes up and down the country for 2016-17!