The club’s business strategy is clear. They have a very attractive product that is in demand across the world. The problem is that the legacy supporters have most of the seats and they do not spend as much as tourists. The question is how do you reduce the number of legacy supporters, and free up seats for the higher paying tourists.
- Increase the SC and match day tickets every year. Each year some legacy supporters will be shaken loose and free up seats. A financial crisis? Excellent! Should be a bumper crop of non renewals.
- Relocate people from the best seats and sell them to corporate.
- Tempt people to downgrade to silver and don’t tell them it is a one way journey. Added plus that you then can charge them full price for the top six, and if they don’t buy them then it is more for the tourists.
- Don’t sell any new SC. Why would you undermine your own strategy.
- Ignore ticket points when selling the big glamour games to Cityzens. More chance of tourists attending plus more memberships sold.
The problem with a stadium full of tourists is the effect on the atmosphere but when you have your manager criticising the fans then maybe that doesn't look like such a problem. Hopefully, they may have realised how important that is from recent games.
The other problem is what happens if Pep leaves and the trophies dry up. We don’t have to be talking relegation here, we just need to become like the rags and North London. Top six but never really challenging. Then the tourists may drift away and suddenly you have empty seats. Will the loyal fans you priced out come back? Not unless the prices are reduced which of course will never happen.
They see us as customers not fans. If you can sell to higher paying customers that is a win.