I think we need to separate the no shows argument from the "season card hoarding".
Don't have a problem with managing noshows, for me there's no reason why you shouldn't go to a game, pass it on to someone else or list it on the exchange. I don't think too many have an issue with that.
If you're still talking about season card hoarding after reading about the many legitimate reasons why people might not make every game then you're right, well never agree.
You think that people falling foul of the rule can just go begging to the club to keep their season ticket. And that's fine. The thought of people having to do that, to justify their loyalty disgusts me and I can guarantee you after having a season ticket for the vast majority of the past 25 years that if I'm asked to justify why I should keep my season ticket that the club will never hear from me again.
And there you go, not one swear word.